goof off videos

Client: WM Barr|Brand: Goof Off|Program: YouTube How-To Videos

Challenge

Develop helpful content with Goof Off as the hero that can be leveraged in/on: efficient search campaigns (organic and paid), the website, e-retailer site, and third-party sites like YouTube.

Strategy

Goof Off is a problem-solving brand. Got a stain, Goof Off can get it off . . . in fact, Goof Off is known as the miracle cleaner because it can “remove the impossible.”

Execution

Create 20 simple, short-length videos with similar treatment for continuity and good branding to help recall. The goal is not only to inform but make the viewer say “WOW”.

storyboard

Wes Anderson-Inspired Production

A series of 20 vignettes designed to demo the complete line of Goof Off^® household cleaners. The scripts describe a range of household messes, spills, and stains, requiring the production team to design and build a dozen partial-room sets, decorated in the quirky, vintage style of the auteur.

a sampling of the final videos

check them out

Goof Off: How To Remove Bugs From Your Car

Goof Off: How To Get Ink Off A Surface

Goof Off: How To Remove Super Glue

Goof Off: How To Remove Car Decal Residue

Goof Off: How To Get Gum Off Of A Shoe

case study

youtube how-to video series

Goof Off Video Series

Download PDF

Client: Goof Off from WM Barr
Agency: SBC Advertising
Keri’s Role: Account Director

The premise behind this concept and execution was to show how to solve each problem with quick cuts of video that move quickly between each step. The actions and tools used are written on screen, in lieu of voice-over. An upbeat soundtrack plays in the background.

creative team

Keri Samiec, SBC Account Director
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Andy Knight, SBC Copy Writer
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Leon Yourkiewicz, SBC Creative Director
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Kinopicz American, Video Production
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